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	<title>A.P.P.L.E &#187; business</title>
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		<title>Oral Communication is an Art</title>
		<link>http://www.xiaoyenzi.com/2009/01/oral-communication-is-an-art/</link>
		<comments>http://www.xiaoyenzi.com/2009/01/oral-communication-is-an-art/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 15:16:09 +0000</pubDate>
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				<category><![CDATA[Life Log]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[business]]></category>
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		<guid isPermaLink="false">http://www.xiaoyenzi.com/?p=1447</guid>
		<description><![CDATA[It&#8217;s BenQ again! I&#8217;m really uncertain is it the end user&#8217;s using behavior or the quality of the product. 3 days ago, a customer sent in his camera for warranty claim. Alas! Physical damage detected!! Just look at the lens. OH MY FUCKING GOD!! (Please forgive my language, that&#8217;s the best phrase to show my [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s BenQ again! I&#8217;m really uncertain is it the end user&#8217;s using behavior or the quality of the product. 3 days ago, a customer sent in his camera for warranty claim. Alas! Physical damage detected!! Just look at the lens. <strong>OH MY FUCKING GOD</strong>!! (Please forgive my language, that&#8217;s the best phrase to show my expression. Because it&#8217;s not possible to successfully make a FREE warranty claim!)</p>
<p style="text-align: center;"><img class="size-full wp-image-1448 aligncenter" title="BenQ DC T700" src="http://www.xiaoyenzi.com/blog/wp-content/uploads/2009/01/dsc03284.jpg" alt="BenQ DC T700" width="500" height="375" /></p>
<p>Obvious enough, this is considered as warranty void according to <a title="BenQ's Warranty Policy in PDF" href="http://benq.com.my/support/downloads/drivercounter.cfm?dpid=2645&amp;id=7155&amp;size=98%2E%20KB&amp;type=W&amp;filename=BenQ%20Malaysia%20Warranty%20Policy.pdf&amp;type=W&amp;whereto=ftp%3A%2F%2F211%2E78%2E86%2E210%2Fwarranties%252fmalaysia%252fbenq%2520malaysia%2520warranty%2520policy%252epdf" target="_blank">BenQ Malaysia&#8217;s warranty policy</a>. The customer kept insisted that he did not dropped nor &#8220;abuse&#8221; the camera. Complaining that once he switched on the camera, the lens just became like that &#8211; stuck.</p>
<p>Look close at the picture above, can you spot the lens is scratched and dented????</p>
<p><span id="more-1447"></span></p>
<p>Let me quote the most important part of the Policy.</p>
<blockquote><p>This warranty automatically becomes void under following circumstances:<br />
(a) the product has been <span style="color: #ff0000;"><strong>p<span style="text-decoration: underline;">hysically damaged or rendered defective due to accident, misuse, or abuse, or other circumstances beyond BenQ Malaysia&#8217;s control</span></strong></span>;<br />
(b) use of the product with parts or peripherals not manufactured or supplied by BenQ;<br />
(c) use of the product within an improper operating environment;<br />
(d) unauthorized modification of the product;<br />
(e) the product serial number or warranty seal being removed or defaced;<br />
(f) the product serviced or repaired by non-authorize personnel;<br />
(g) the LCD Panel has cracked internally due to whatsoever reasons</p></blockquote>
<p>Not like I didn&#8217;t want to help proceed on warranty claim. I admit,<strong> I&#8217;m not good in oral communication</strong>. Most people prefer to talk over the phone (I have phone phobia) or communicate face to face. On the other hand, I prefer written communication because you can think thoroughly of what to say over and over again before ink (typing). Furthermore this type of communication has a (written) record, good for future reference. (You can&#8217;t record speech all the time unless you have a recorder beside you which is always on when you start talking.)</p>
<p>Maybe I&#8217;m really not good in oral communication, as this post title suggested, oral communication is an art! I tried to talk politely over the phone and the customer started to shoot me. Okay I know, it&#8217;s human nature to blame others first, regardless of it&#8217;s your own fault or not. He even hang up my phone (fuck!). I tried to control my emotion. Oh, I think I need to improve my EQ too.</p>
<p>At last the customer agreed to repair the camera with a charge of RM250 barely for the parts. Thanks to my colleague who is much more better in communication.</p>
<p>I felt bad so I dug an old textbook on business communication. Here is the summary.</p>
<p>Factors that add impact to face-to-face communication:</p>
<ul>
<li>intonation of voice</li>
<li>facial expressions</li>
<li>gesture</li>
<li>posture</li>
<li>movement</li>
</ul>
<p>To commence effective face-to-face communication:</p>
<ul>
<li><span style="color: #008000;"><strong>Plan what you will say.</strong></span> Prepare supporting notes and gather any relevant documents.</li>
<li><span style="color: #008000;"><strong>Consider the person to whom you will be speaking.</strong></span> Take account of their position, background knowledge and experience.</li>
<li><span style="color: #008000;"><strong>Speak appropriately to the situation.</strong></span> Be chatty, friendly, informal or formal, etc, in accordance with the situation and the topic.</li>
<li><span style="color: #008000;"><strong>Be open-minded.</strong></span> Consider the matter from the other person&#8217;s point of view and be as open-minded as possible, but have counter-arguments ready just in case they are required.</li>
<li><span style="color: #008000;"><strong>Consider the location.</strong></span> You will feel more comfortable in a familiar environment. Try to avoid distractions like telephone calls or other interruptions.</li>
<li><span style="color: #008000;"><strong>Dress appropriately.</strong></span> Your appearance indicates your personality and what you represent.</li>
</ul>
<p>Listening is also a skill, it&#8217;s half of oral communication:</p>
<ul>
<li><span style="color: #008000;"><strong>Prepare to listen.</strong></span> Clear your mind so that your attention is assured, and concentrate on what is being said.</li>
<li><span style="color: #008000;"><strong>Be open-minded.</strong></span> Hear what is being said, not what you would like to hear. Appreciate the speaker&#8217;s point of view.</li>
<li><span style="color: #008000;"><strong>Establish eye contact.</strong></span> This shows that you are listening, as does your posture.</li>
<li><span style="color: #008000;"><strong>Avoid prejudgement.</strong></span> Do not prejudge the speaker because of appearance or occupation, or make conclusions about the speaker before hearing what is said.</li>
<li><span style="color: #008000;"><strong>Extract main points.</strong></span> Pick out key words or phrases to help fix in your mind what is being said.</li>
<li><span style="color: #008000;"><strong>Beware of distractions.</strong></span> Try not to be affected by what is happening around you.</li>
<li><span style="color: #008000;"><strong>Give feedback.</strong></span> Learn to give positive feedback verbally and non-verbally, eg. by nodding, smiling, etc, to let the speaker know you are following what is being said.</li>
<li><span style="color: #008000;"><strong>Make notes.</strong></span> Record important conversations afterwards &#8211; your notes will serve as a useful reminder. Develop your note-taking skills by jotting down the salient points of lectures or meetings.</li>
</ul>
<p>How about communicating over the phone? As you cannot see the speaker or know what he/she is thinking, the intonation and style of delivery used is very important. Here is a list of do&#8217;s and don&#8217;ts of telephone effectiveness.</p>
<table style="height: 258px;" border="0" width="507">
<tbody>
<tr>
<td style="text-align: center;"><strong>Do</strong></td>
<td style="text-align: center;"><strong>Don&#8217;t</strong></td>
</tr>
<tr>
<td>
<ul>
<li>answer promptly</li>
<li>have pencil and message pad to hand</li>
<li>speak directly into the mouthpiece</li>
<li>answer with relevant information (name/number)</li>
<li>speak clearly with a smile in your voice</li>
<li>assure callers who have to wait that they have not been forgotten</li>
<li>take messages correctly, and repeat details</li>
<li>exercise good manners to everyone, with tact and discretion</li>
</ul>
</td>
<td>
<ul>
<li>answer the phone with &#8216;hello&#8217;</li>
<li>be unhelpful</li>
<li>use slang</li>
<li>shout across the room without placing a caller on  hold</li>
<li>lose your temper</li>
<li>sound hurried or impatient</li>
<li>sound abrupt or rude</li>
<li>ask first who is calling before saying the person required is not in</li>
</ul>
</td>
</tr>
</tbody>
</table>
<p>It really takes time to put all those points in actual use. I&#8217;m actually a hot tempered person. I have to always control my tone and my emotion as I know what I say will represent my company. So just imagine how hard is it to be an operator (though am not one), or from the company&#8217;s perspective &#8211; how hard is it to search for a suitable employee to work as an operator.</p>
<p>Sometimes its really hard to communicate with others when you thought its more like common sense. A friend of mine discussed about <a href="http://blog.alvinlim.info/2008/09/09/do-you-think-your-teammates-lack-common-sense/" target="_blank">common sense</a>, which is quite true. Worth a read!</p>
<p>Yea, customer is always right (screw that!).</p>
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